The importance of local SEO.

So what is local seo?

Local seo is basically the strategy of optimising your website to rank highly in local search results. For example if you are an seo company and you are targeting the whole of Google for the search term seo, or search engine optimization, you are going to struggle to get your site listed on the first page. These search terms are highly competetive and are usually only attained by larger companies, that have the budget needed to buy their way onto the first page. If you look at a more local scenario then you have a much better chance of getting onto the first page.

If you are a San Diego SEO expert for example, dont try to target the big keywords, go for the more local search results in and around the towns and villages of San Diego. Companies like to deal with a local provider for products and services, so you have a much better chance of securing more work if you are a local company targeting local search results. When companies or individuals are looking to hire a Link Building Expert they are more likely to look in their own city as a starting point, so if your company ranks highly for local search terms you are much more likely to get the work.

Although the example given is relating to an seo company in San Diego, this scenario works for any company offering products or services, in any area.