As promised here are 5 more tips to help you get better search rankings in Google.
Build your site in HTML not Flash.
Search engine spiders have a hard time reading coding other than HTML. To avoid any confusion for the spider have your website written in HTML not Flash. If you are a large, well known company this does not play as big a role, but if you're a small company trying to make a name for yourself ensure that your programmer is using HTML. Javascript is also a problem for search engines.
Ease of site navigation.
You want a website that is easy to navigate through. The more confusing, your site is, the less likely it is that the spider will fully crawl and index all your pages. You also want to submit a sitemap for Google, so it can find and index all the pages in your website. Sitemaps are a necessity if you wish to get your all of your website indexed, and included in the search engine results.
Fresh original content.
Search engines do not want old, outdated content on their search results, so you must make sure to add new content to your site on a regular basis. Both humans and spiders like to see new content on your website. Make sure to update your content to make sure it is up to date and relevant. If you stop adding new content to your website then your rankings will start to slip.
Add a blog to your site.
A blog is a great tool for keeping visitors up to date to with your site. Blogs help promote your site and give your visitors another way to locate your website. Blogs and your blog posts also get indexed in the search engines quite quickly. Start a blog about the industry you are in, and you can quickly build up your rankings. Blogs are especially useful for adding fresh content to your site. Blog posts are seen as new content, so post in your blog at least once a week to keep your content new. Blog posts do not have to be relevant to your website, but it does help to keep the content somewhat relevant to build up and authority blog.
Make your website for humans not spiders.
This is probably one of the biggest mistakes made by newcomers to internet marketing. They write and organize their website for the search engines to achieve high rankings, but the traffic that comes from those searches does not make a purchase, because the flow of the text. You want to have a website that is easy to read and comprehend, not a site that is made for the spiders to read. Ultimately, your site is viewed by humans who hold the purchasing power. Ensure that your website is easy to read and does not have any misspellings.
Monday, February 25, 2008
Thursday, February 21, 2008
Search Engine Optimization.
If you are reading this article, then there is a very good chance that you are interested in learning more about search engine optimization, or seo for short.
In SEO you have two choices on how to proceed. You can either hire a specialist company to handle your search engine optimization, or you can read about a thousand articles like this one and learn how to do it yourself.
If you choose the latter option, then you will also need to learn a little about html, and keyword research. If you can not change your text on your website, and you choose worthless keywords then your site will not be ranked for the most profitable search results for your business.
If you are still reading this then you’re looking for the great hidden secret of getting your site to the top of Google.
In order to rank high in Google you have to do two things, have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks.
Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top).
There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.
There is a lot more to Internet Marketing than just search engine optimization however search engine optimization is a good starting point.
I recently interviewed Mike Carter about what makes a good SEO, you can read the article here. The worlds best SEO.
In SEO you have two choices on how to proceed. You can either hire a specialist company to handle your search engine optimization, or you can read about a thousand articles like this one and learn how to do it yourself.
If you choose the latter option, then you will also need to learn a little about html, and keyword research. If you can not change your text on your website, and you choose worthless keywords then your site will not be ranked for the most profitable search results for your business.
If you are still reading this then you’re looking for the great hidden secret of getting your site to the top of Google.
In order to rank high in Google you have to do two things, have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks.
Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top).
There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.
There is a lot more to Internet Marketing than just search engine optimization however search engine optimization is a good starting point.
I recently interviewed Mike Carter about what makes a good SEO, you can read the article here. The worlds best SEO.
Friday, February 15, 2008
5 Tips to Increase Google Search Engine Rankings
Use Meta Tags On Your Pages.
Meta tags, and title tags in particular, are an important part of search engine optimization. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what your website is about. You want to stress all the important information in your title tag. This is your area for free advertising, so take full advantage of this. Put information like company name, and your targeted keywords that you have chosen for this page. For this to benefit your site fully, every page on your site should have unique title tags.
Quality Content.
Your content is very useful for the search engines and your visitors in determining whether or not your website is relevant to your topic. You want quality, keyword rich content. You do not want to stuff your keywords, but place them sporadically throughout your site. Keyword stuffing is a black hat SEO technique that will get you banned from the search engines. Make sure that your content flows smoothly and rolls off the tongue easily. Remember your site visitors, not search engines, have the ultimate decision to purchase your product or service. Write your content first for your audience and then add keywords later.
Acquire Quality Back Links.
Links are a valuable tool for gaining top search engine rankings. Links are viewed as a vote from one site to another, so the more links to your site, the more popular the search engines will see your site as being. Higher quality links from authority websites are weighed more heavily when ranking your site. So you want to acquire links from reputable websites that are popular. You want to get links that are related to your line of work to increase rankings. Make sure all your links are related in one way or another to your website. If not then your site will be penalized in the rankings.
Number of Backlinks.
Recently, Google began to crack down on link farm sites (sites where you buy links) by penalizing them in the search engine rankings. Avoid link farms or buying links from non authority sites as they will only do more harm than good. Remember, it's not the quantity of links you have, but the quality of those links. Make sure your links appear natural, not like they have been paid for. You must have something of quality to offer others so they will link to your site and increase your search engine rankings.
Keyword Relevant Domain Name.
Before you purchase a domain name you should look for a URL that has relevant keywords to your company. You want to ensure that your domain name has some relevancy to your website. Your sub domains should not be long and full of strange characters and symbols. This will only confuse the search engines and your site visitors. The simple domain that has your keyword specific to your page is great for the search engines and your site visitors.
I hope you find these tips useful. Please feel free to link to this post if you feel it could benefit someone else. We will be posting 5 more tips next week so stay tuned.
Meta tags, and title tags in particular, are an important part of search engine optimization. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what your website is about. You want to stress all the important information in your title tag. This is your area for free advertising, so take full advantage of this. Put information like company name, and your targeted keywords that you have chosen for this page. For this to benefit your site fully, every page on your site should have unique title tags.
Quality Content.
Your content is very useful for the search engines and your visitors in determining whether or not your website is relevant to your topic. You want quality, keyword rich content. You do not want to stuff your keywords, but place them sporadically throughout your site. Keyword stuffing is a black hat SEO technique that will get you banned from the search engines. Make sure that your content flows smoothly and rolls off the tongue easily. Remember your site visitors, not search engines, have the ultimate decision to purchase your product or service. Write your content first for your audience and then add keywords later.
Acquire Quality Back Links.
Links are a valuable tool for gaining top search engine rankings. Links are viewed as a vote from one site to another, so the more links to your site, the more popular the search engines will see your site as being. Higher quality links from authority websites are weighed more heavily when ranking your site. So you want to acquire links from reputable websites that are popular. You want to get links that are related to your line of work to increase rankings. Make sure all your links are related in one way or another to your website. If not then your site will be penalized in the rankings.
Number of Backlinks.
Recently, Google began to crack down on link farm sites (sites where you buy links) by penalizing them in the search engine rankings. Avoid link farms or buying links from non authority sites as they will only do more harm than good. Remember, it's not the quantity of links you have, but the quality of those links. Make sure your links appear natural, not like they have been paid for. You must have something of quality to offer others so they will link to your site and increase your search engine rankings.
Keyword Relevant Domain Name.
Before you purchase a domain name you should look for a URL that has relevant keywords to your company. You want to ensure that your domain name has some relevancy to your website. Your sub domains should not be long and full of strange characters and symbols. This will only confuse the search engines and your site visitors. The simple domain that has your keyword specific to your page is great for the search engines and your site visitors.
I hope you find these tips useful. Please feel free to link to this post if you feel it could benefit someone else. We will be posting 5 more tips next week so stay tuned.
Friday, February 8, 2008
RSS Feed Submission Good For SEO
When you publish a blog, RSS feeds are great ways to get your message out and connect with readers in your target market. RSS feeds allow you to broadcast out your messages, bring in new readers to your blog with an interest in your chosen topic, and build-up a committed reader-base, all at the same time. In addition, RSS feeds are a great choice of a variety of tools which can help with your SEO linking campaign. One of the first things you quickly discover as a blogger is that a successful search engine optimization campaign can take up a ton of your time, and raise your frustration level to new heights, all at the same time. Many new bloggers generally start with the blog submit sites and even attempt manual RSS feed submit techniques, but eventually they all end up deciding that it is just all too much work to do with any real regularity. However, if they give up completely it really hurts their SEO efforts and their ability to grow and monetize their blog successfully. And, if they choose to do it half-heartedly or only occasionally, then it really isn’t a very successful to help improve their search engine rankings. The problem with using a manual feed submitter, or using an individual RSS submitter even, is that it is very time consuming to deal with on a consistent basis. Most bloggers simply want to blog and get their words out to the world; they do not want to spend hours upon hours on their SEO and marketing efforts. By submitting your RSS feed to each site at a time, you can easily spend hours upon hours of time and never really get too much return for all of your work.
Software programmers, many of them bloggers themselves, have developed some great semi-automatic RSS feed submit tools which you can now choose from to help submit your RSS feed without it being such a time consuming proposition. These software programs allow you to simultaneously submit your blog and RSS feeds to literally thousands of directories, and to do it all with only a couple quick mouse-clicks. Setting up the RSS feed submission software is a breeze and the submission process takes less than ten or fifteen minutes each day, from start to finish, making it much faster and easier than manual RSS submit attempts.
If you are a blogger interested in publishing RSS and getting your feed out into the RSS databases of the world, I would highly suggest that you check out some of the amazing new RSS software tools available to you today on the market. Choose a tool that is easy to use and one which will allow you to reach the maximum amount of directories possible for the least amount of hands-on work. Additionally, if you are taking the time to use more robust XML feed technologies, you want to use a semi-automatic feed submitter for those as well. By remembering that your ultimate goal as a blogger or webmaster is always the most exposure and back links possible, for the least amount of your time, you simply cannot go wrong using a semi-automatic feed submitter. And, your search engine rankings will soar through the roof as a nice by-product of all of that exposure and linking.
Software programmers, many of them bloggers themselves, have developed some great semi-automatic RSS feed submit tools which you can now choose from to help submit your RSS feed without it being such a time consuming proposition. These software programs allow you to simultaneously submit your blog and RSS feeds to literally thousands of directories, and to do it all with only a couple quick mouse-clicks. Setting up the RSS feed submission software is a breeze and the submission process takes less than ten or fifteen minutes each day, from start to finish, making it much faster and easier than manual RSS submit attempts.
If you are a blogger interested in publishing RSS and getting your feed out into the RSS databases of the world, I would highly suggest that you check out some of the amazing new RSS software tools available to you today on the market. Choose a tool that is easy to use and one which will allow you to reach the maximum amount of directories possible for the least amount of hands-on work. Additionally, if you are taking the time to use more robust XML feed technologies, you want to use a semi-automatic feed submitter for those as well. By remembering that your ultimate goal as a blogger or webmaster is always the most exposure and back links possible, for the least amount of your time, you simply cannot go wrong using a semi-automatic feed submitter. And, your search engine rankings will soar through the roof as a nice by-product of all of that exposure and linking.
Thursday, February 7, 2008
Organic SEO Or PPC Pay Per Click
There are two major techniques in use today that are used for Internet marketing. These are Natural Organic SEO and the other one is Pay per click advertising.
Let’s take a look at what these concepts are before we move any further.
Pay per click advertising: Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page.
When you sign up for a pay per click program the Pay per click search engines require that you pay a pre specified amount to have your advertisement listed on the major search engines. You would also be required to bid on keywords that are related to your business. For example, if you are a T-shirt manufacturer then it would be in your favor to have your link displayed whenever someone searches for shirts or even apparel or maybe even casual wear.
Once you have finalized your bid and the deal is done you don’t need to pay any money upfront. The best part about pay per click advertising is that the bid amount is to be paid by the advertiser whenever a visitor clicks on the advertisement and no money needs to be paid up front. Hence, this is also known as a "cost per click" program. The terms Pay per click and cost per click are often used interchangeably to describe Pay per Click web advertising. Although Pay per click refers to the payment method and Cost per click refers to the cost factor involved in each payment.
Natural Organic SEO: Natural Search engine optimization is defined as the process of redirecting traffic volumes to a specific website through a search engine like Google by using natural or organic or algorithmic techniques.
More often than not what happens is that the faster or earlier a site is displayed in the search results the more the higher it will be ranked thereby increasing greatly the probability of a searcher visiting that site.
Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific vertical searches.
As a marketing strategy utilized primarily for increasing a site's ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for. Search Engine Optimization efforts would involve a number of things such as a site's coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site. Trying to Compare Natural SEO and Pay per click advertising is like trying to compare your right hand and your left hand and asking which one is better? Each has its own importance and is usually advisable to use a combination of the two techniques for optimum results.
The major advantage that Pay per click advertising offers is that it gives faster results as compared to the Natural search engine optimization techniques.
Ideally a combination of both works best. Happy marketing.
Let’s take a look at what these concepts are before we move any further.
Pay per click advertising: Pay per click advertising is a technique that works by taking a specified sum of money for listing your advertisement on any of the major or minor search engines. These sponsored links usually appear at the top, bottom or, as in the case of Google, the right hand side of the search engine results page.
When you sign up for a pay per click program the Pay per click search engines require that you pay a pre specified amount to have your advertisement listed on the major search engines. You would also be required to bid on keywords that are related to your business. For example, if you are a T-shirt manufacturer then it would be in your favor to have your link displayed whenever someone searches for shirts or even apparel or maybe even casual wear.
Once you have finalized your bid and the deal is done you don’t need to pay any money upfront. The best part about pay per click advertising is that the bid amount is to be paid by the advertiser whenever a visitor clicks on the advertisement and no money needs to be paid up front. Hence, this is also known as a "cost per click" program. The terms Pay per click and cost per click are often used interchangeably to describe Pay per Click web advertising. Although Pay per click refers to the payment method and Cost per click refers to the cost factor involved in each payment.
Natural Organic SEO: Natural Search engine optimization is defined as the process of redirecting traffic volumes to a specific website through a search engine like Google by using natural or organic or algorithmic techniques.
More often than not what happens is that the faster or earlier a site is displayed in the search results the more the higher it will be ranked thereby increasing greatly the probability of a searcher visiting that site.
Search Engine Optimization not only makes use of keywords, although that is the most popular method of conducting Search engine optimization processes, it can also carry out different kinds of searches including image search, local search, and industry-specific vertical searches.
As a marketing strategy utilized primarily for increasing a site's ranking, Search Engine Optimization will take into account how search algorithms work and what exactly do people search for. Search Engine Optimization efforts would involve a number of things such as a site's coding, presentation, and structure, in addition to fixing problems that could prevent search engine indexing programs from fully spidering a given site. Trying to Compare Natural SEO and Pay per click advertising is like trying to compare your right hand and your left hand and asking which one is better? Each has its own importance and is usually advisable to use a combination of the two techniques for optimum results.
The major advantage that Pay per click advertising offers is that it gives faster results as compared to the Natural search engine optimization techniques.
Ideally a combination of both works best. Happy marketing.
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