5 Tips to Increase Google Search Engine Rankings

Use Meta Tags On Your Pages.

Meta tags, and title tags in particular, are an important part of search engine optimization. The wording should flow smoothly while containing important keywords. This is where the search engines and your target audience get a feel for what your website is about. You want to stress all the important information in your title tag. This is your area for free advertising, so take full advantage of this. Put information like company name, and your targeted keywords that you have chosen for this page. For this to benefit your site fully, every page on your site should have unique title tags.

Quality Content.

Your content is very useful for the search engines and your visitors in determining whether or not your website is relevant to your topic. You want quality, keyword rich content. You do not want to stuff your keywords, but place them sporadically throughout your site. Keyword stuffing is a black hat SEO technique that will get you banned from the search engines. Make sure that your content flows smoothly and rolls off the tongue easily. Remember your site visitors, not search engines, have the ultimate decision to purchase your product or service. Write your content first for your audience and then add keywords later.

Acquire Quality Back Links.

Links are a valuable tool for gaining top search engine rankings. Links are viewed as a vote from one site to another, so the more links to your site, the more popular the search engines will see your site as being. Higher quality links from authority websites are weighed more heavily when ranking your site. So you want to acquire links from reputable websites that are popular. You want to get links that are related to your line of work to increase rankings. Make sure all your links are related in one way or another to your website. If not then your site will be penalized in the rankings.

Number of Backlinks.

Recently, Google began to crack down on link farm sites (sites where you buy links) by penalizing them in the search engine rankings. Avoid link farms or buying links from non authority sites as they will only do more harm than good. Remember, it's not the quantity of links you have, but the quality of those links. Make sure your links appear natural, not like they have been paid for. You must have something of quality to offer others so they will link to your site and increase your search engine rankings.

Keyword Relevant Domain Name.

Before you purchase a domain name you should look for a URL that has relevant keywords to your company. You want to ensure that your domain name has some relevancy to your website. Your sub domains should not be long and full of strange characters and symbols. This will only confuse the search engines and your site visitors. The simple domain that has your keyword specific to your page is great for the search engines and your site visitors.

I hope you find these tips useful. Please feel free to link to this post if you feel it could benefit someone else. We will be posting 5 more tips next week so stay tuned.