As promised here are 5 more tips to help you get better search rankings in Google.
Build your site in HTML not Flash.
Search engine spiders have a hard time reading coding other than HTML. To avoid any confusion for the spider have your website written in HTML not Flash. If you are a large, well known company this does not play as big a role, but if you're a small company trying to make a name for yourself ensure that your programmer is using HTML. Javascript is also a problem for search engines.
Ease of site navigation.
You want a website that is easy to navigate through. The more confusing, your site is, the less likely it is that the spider will fully crawl and index all your pages. You also want to submit a sitemap for Google, so it can find and index all the pages in your website. Sitemaps are a necessity if you wish to get your all of your website indexed, and included in the search engine results.
Fresh original content.
Search engines do not want old, outdated content on their search results, so you must make sure to add new content to your site on a regular basis. Both humans and spiders like to see new content on your website. Make sure to update your content to make sure it is up to date and relevant. If you stop adding new content to your website then your rankings will start to slip.
Add a blog to your site.
A blog is a great tool for keeping visitors up to date to with your site. Blogs help promote your site and give your visitors another way to locate your website. Blogs and your blog posts also get indexed in the search engines quite quickly. Start a blog about the industry you are in, and you can quickly build up your rankings. Blogs are especially useful for adding fresh content to your site. Blog posts are seen as new content, so post in your blog at least once a week to keep your content new. Blog posts do not have to be relevant to your website, but it does help to keep the content somewhat relevant to build up and authority blog.
Make your website for humans not spiders.
This is probably one of the biggest mistakes made by newcomers to internet marketing. They write and organize their website for the search engines to achieve high rankings, but the traffic that comes from those searches does not make a purchase, because the flow of the text. You want to have a website that is easy to read and comprehend, not a site that is made for the spiders to read. Ultimately, your site is viewed by humans who hold the purchasing power. Ensure that your website is easy to read and does not have any misspellings.
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