Search Engine Optimization.

If you are reading this article, then there is a very good chance that you are interested in learning more about search engine optimization, or seo for short.

In SEO you have two choices on how to proceed. You can either hire a specialist company to handle your search engine optimization, or you can read about a thousand articles like this one and learn how to do it yourself.

If you choose the latter option, then you will also need to learn a little about html, and keyword research. If you can not change your text on your website, and you choose worthless keywords then your site will not be ranked for the most profitable search results for your business.

If you are still reading this then you’re looking for the great hidden secret of getting your site to the top of Google.

In order to rank high in Google you have to do two things, have a better word score then anyone else for your keywords, and have more links coming to your site from sites with high page ranks.

Before you submit your site to the search engines you should have a good amount of keyword rich text, Meta tags (Which are not obsolete by the way), a robots Meta tag, and a Google sitemap. Once you have done all these things you are ready to get some links to your site (this is how you get to the top).

There are some things that could have a negative effect on your ranking with the search engines these things are called black hat SEO tactics. You do not want to do anything to get your site black listed in the search engines. Before Google and all the other search engines changed there algorithms SEO Company’s and webmasters would use some techniques to get to there links to the top like hiding text, hiding links, link malls, and link farms. You should avoid anything that might have a negative effect on your page rank.

There is a lot more to Internet Marketing than just search engine optimization however search engine optimization is a good starting point.

I recently interviewed Mike Carter about what makes a good SEO, you can read the article here. The worlds best SEO.